Internet Marketing

The innovation of new Web 2.0 marketing ideas that engage, entertain, inform and capture customers is critical to driving meaning full results. BetaRich creates award-winning, immersive interactive marketing campaigns through a multi-disciplinary team of creative graphic designers, copywriters, user experience architects and media specialists.

We leverage our mix of creative Internet marketing skills to deliver marketing solutions that communicate, brand and convert.

BetaRich's marketing mix combines technical expertise with keen marketing insights for leveraging consumer behavior. The Internet marketing scene is highly competitive; BetaRich focus is driven to connect potential customers to businesses for products and services they are seeking.

BetaRich's Search Engine Marketing services is a suite of consultative and implementation strategies which assist a company to first understand the search engine marketability of their website, second to increase a site's visibility and natural ranking on the search engines, third to drive traffic and convert through sponsored ad campaigns and finally to measure and monitor the effectiveness and ROI of the online marketing strategies we implement.

Our Internet Marketing Services include:

  • Paid Search Management (PPC): Pay-Per-Click, paid search marketing is an outstanding advertising tool utilized to generate immediate traffic and increase sales leads.
  • Natural Search Engine Optimization Plan (SEO): Ensure a website is fully visible on the major search engines in response to specific consumer search terms and keywords.
  • Social Media Marketing Campaign: Take advantage of the world of social media to create a buzz and spread the word about your products and services.
  • E-mail/E-newsletter Marketing: Sent legitimate E-mail or E-newsletter to the potential or the current customers.
  • Display and Banner Ads: Take advantage of advertising on targeted websites for invaluable branding and lead generation.
  • Web Analytics: Find out where your browsers are going, what they are doing and evaluate their behavior to gain the competitive edge. Leverage your website's analytics to maximize your ROI!

Pay-Per-Click Management

Our team manages the entire process for you, replacing guesswork with our time-proven methodology.

BetaRich works with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle to test for effectiveness in meeting your marketing goals.

BetaRich's Comprehensive Coverage Includes:

  • Google Adwords PPC Management
  • Yahoo Search Marketing
  • Keyword Research
  • Pay-Per-Click Ad Copy and Configuration
  • PPC Bid and Gap Management Services
  • PPC Conversion Rate Marketing
  • Smarter Bid Management 
  • Monthly Analysis Reports
  • Managing Other PPC Providers
  • Constant Review and Optimization

Benefits of Pay-Per-Click Management:

  • New customers find your site.
  • Targeted traffic.
  • Organized campaigns to maximize your budget.
  • Achieve higher click through rates via better target ads.
  • Reach demographic segments that match your target customer profile.
  • Develop better landing pages to improve conversion ratio.
  • Simplify pay-per-click management.
  • Improve overall campaign performance.